Using Feature Attributes to Boost Member Engagement

Knowing what makes your members more likely to renew their contracts and what contributes to them leaving can help you make more informed business decisions.

For example, knowing that a sudden drop in the number of bookings a member makes compared to last month equals a 20% higher chance of them cancelling their contract over the next 30 days.

All feature attributes fall into one of three categories

• Set values
• Space average vs current member average
• Behavior changes

What you can do with your insights depends on the attributes you're looking at and how they impact your members engagement. We've listed them below to help you understand what each of them means and how it they can help you boost customer retention and reduce members churn.