---
title: "Using UTM Codes with CRM Opportunities"
slug: "using-utm-codes-with-crm-opportunities"
updated: 2024-03-19T10:46:22Z
published: 2024-03-19T10:46:22Z
canonical: "help.nexudus.com/using-utm-codes-with-crm-opportunities"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.nexudus.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Using UTM Codes with CRM Opportunities

UTM (**U**rchin **T**raffic **M**onitor) codes are simple code snippets that you add at the end of any URL to track the performance of your marketing campaigns and know where new {{variable.opportunities}} came from. 

*For example, if you want to track where new {{variable.opportunities}} requesting tours come from, including what type of promotional content brought them to your {{variable.MembersPortal}}.* 

To do so, you would add one or multiple UTM codes at the end of your {{variable.MembersPortal}} tour form URL and then insert this address in content such as {{variable.newsletters}}, blog posts, or social media announcements. 

When an {{variable.opportunity}} clicks on one of the links containing the UTM codes, they will be redirected to the tour form and the parameters of the UTM code will automatically populate the {{variable.opportunity}}'s record in {{variable.Nexudus}}. 

:::(Info) (You can add links containing UTM codes to any type of content on any external platform. )
You can also add UTM codes to any type of {{variable.Nexudus}} content that allows links such as {{variable.newsletters}}, blog posts, or even {{variable.discussionboards}}.
:::

## UTM Codes Structure
UTM codes contain 2 elements: a **UTM parameter** and a **tracking variable**. 

The UTM parameter defines what you're tracking through the code. The tracking variable is the value you want to assign to the parameter.
:::(warning) (The tracking variable can be any combination of numbers, letters, periods, hyphens, and + signs.)
:::

You can choose from 5 default codes:

* **utm_source**

Tracks the source of the opportunity. 

*For example, **utm_source=facebook** or **utm_source=mailchimp**.*

* **utm_medium**

Tracks what type of source generated the opportunity.

*For example, **utm_medium=email** or **utm_medium=referral**.*

* **utm_campaign**

Tracks which promotional campaign generated the opportunity.

*For example, **utm_campaign=spring-promo** or **utm_campaign=relaunch**.*

* **utm_content**

Tracks the exact location of the link that generated the opportunity. This is useful if you use the same link several times in the same piece of promotional content. 

*For example, **utm_content=HeaderNewsletter** and **utm_content=InlineNewsletter**.*

* **utm_term**

Tracks the keywords that generated the opportunity. This is mainly used for paid search ads. 

*For example, **utm_term=tour+provider** or **utm_term=tour+company**.*


## Adding UTM Codes to your URLs

All you need to do is add a question mark **?** at the end of the URL you want to track and then add your UTM codes with a **&** symbol between each code to separate them. 

:::(info) (You can add between one and five UTM codes to the URL you want to track.)
:::
**Example**

*You are planning a promotional campaign for the month of September. You have a CRM board that starts with opportunities who booked a tour of your space via the tour request form on your Members Portal. You plan on inserting a link to your tour form in a Facebook post, your monthly newsletter, and a local partner's blog post. UTM codes can help you track which one of the three pieces of promotional content brought each new opportunity in Nexudus.*

*In this case you should add the following UTM codes at the end of each link you plan on using:* 

#### Facebook post link

https://example.com/tour/?**utm_source=*facebook***&**utm_medium=*social***&**utm_campaign=*september-campaign***

From there, every time a user books a tour via this link, their opportunity record in Nexudus will include the following data under the **Referrers** tab: 

![image.png](https://cdn.document360.io/4f9a66c7-3dbb-4052-97d8-5439302e1512/Images/Documentation/image%28648%29.png){height="" width=""}

#### Monthly newsletter link

https://example.com/tour/?**utm_source=nexudus-newsletter**&**utm_medium=email**&**utm_campaign=september-campaign**

From there, every time a user books a tour via this link, their opportunity record in Nexudus will include the following data under the **Referrers** tab:  


![image.png](https://cdn.document360.io/4f9a66c7-3dbb-4052-97d8-5439302e1512/Images/Documentation/image%28649%29.png){height="" width=""}

#### Partner link

https://example.com/tour/?**utm_source=*partnerwebsite***&**utm_medium=*referral***&**utm_campaign=*september-campaign***

From there, every time a user books a tour via one of this link, their opportunity record in Nexudus will include the following data under the **Referrers** tab: 

![image.png](https://cdn.document360.io/4f9a66c7-3dbb-4052-97d8-5439302e1512/Images/Documentation/image%28650%29.png){height="" width=""}